Heatmaps and its benefits https://www.youtube.com/watch?v=t74rWu-r92c&t=2s Heatmaps a new tool in today’s digital marketing world. In simple terms it can be termed as the tool to measure the success of your website. It is a graphical presentation that uses colour coding to represent different values. It shows user behaviour on specific web pages or web page templates. It shows where the users have clicked on a page, how far they have scrolled and been on a particular web page. Read Full Post »